The Maverick Marketer Blog

You know how the other day I told you about Jeff Walker’s ‘Dream Team’ teleseminar with John Reese, Jim Edwards, Frank Kern, Jason Potash and Yanik Silver?

Well, I listened to the call… almost three hours worth… and they really got into some good stuff. You’ve got to understand something. I’m friends with these guys and have sat down with most of them at seminars and dinners and such. So I have learned a lot of stuff from them.

For example, I remember one time John Reese took me and three other guys out for dinner in Orlando one night and it turned into John having to talk marketing the whole time because we didn’t want to waste the opportunity to hear his insights.

And I made it a priority to be on this call because I already KNOW the value of ’social proof’ in marketing and recognize the track record these guys have in using it to rake in literally hundreds of thousands of dollars and more at a time.

I mean, let’s bottom line this here… maybe you got into marketing to just pay your bills and quit your day job.

But I bet you wouldn’t mind too much if you hit a home run and became a millionaire, right? I know, a million doesn’t buy what it used to, but it’ll keep you from having to clip coupons for a while.

And these guys are the only ones willing to publically reveal the ’social proof’ factor in the success of their own campaigns.

So was this just another pitch teleseminar? Nope.

Actually, nothing was pitched. Nothing for sale. Just content.

I am pretty sure if Jeff had a call with just one of them, it would have been amazing. With all of them on at once it was like a multi-million dollar mastermind because they all fed off each other’s points and added to them.

So if you were on the call… you know all this already. If you missed it, you’re probably a little ticked off right now over missing out.

Or, maybe you did sign up but you were one of hundreds who couldn’t get on the call because the lines were swamped… if that’s the case, you’re in luck.

Jeff not only recorded it, but he has offered the full recording for download. Just go sign up for the announcement list and you’ll get a link to download the entire social proof call right away.

Go here and sign up for his teleseminar announcement list and you’ll get the link for the call download.

I was on the call and I downloaded the mp3’s and took more notes. For example I learned…

* a simple number you can add to your website when you are launching the product that will explode sales (and no, it’s not your phone number)

* the biggest secret to attracting top JV partners who can blow your sales through the roof

* why the fundamental strategies they revealed will always work (and why failing to use them will doom you to working WAY too hard)

* the key ingredient that makes ’social proof’ work and what NEVER to do (or it will back fire in your face)

* a low key, ‘no hype’ way to tell your list to go buy NOW

As you can tell, I’m fascinated with what Jeff’s doing here. I highly recommend you sign up for his free teleseminar list and watch and learn from a true Maverick Marketer in the next few weeks.

- Craig

At this point, who hasn’t heard of John Reese’s famous Million Dollar Day in August 2004?

(And no, this case study isn’t about John… but you’re close)

Before I tell you about a rare opportunity for you to be a ‘fly on the wall’ and learn the hidden formula behind the biggest, six and seven figure product launches, let me fill you in on the ‘back story’.

In August 2004, about 29 marketers, including myself, helped launch John’s Traffic Secrets course and generate sales to the tune of over $1,000,000 in a single day. For infopreneurs, this was a new record and the spectacular result has had Internet Marketers buzzing around John wherever he goes asking him for tips on just how he did it.

It’s crazy… at Big Seminar in Los Angeles last year, John was one of the speakers and when he asked how many people in the room had Traffic Secrets… and pretty much the whole room raised their hands… and he was mobbed like a rock star constantly wherever he went.

I’ll bet that he couldn’t even go to the mens room without someone following in to ask him for the secret behind his success.

Now, John is definitely a Maverick Marketer and I have learned a ton from him personally and his materials. But there’s something that a lot of people don’t know. After his launch, John openly credited a friend of mine named Jeff Walker with helping him launch Traffic Secrets so successfully.

While only a few insiders know it, Jeff Walker is a freakin’ marketing genius and 100% certified Maverick Marketer who is far better known in the trading industry (stocks, futures, etc.) than he is in Internet Marketing circles.

In fact, because I love trading the markets and used to market an info product on it, I have followed Jeff’s work since 1997 or so. I won’t go into his killer trading strategies here, but what you should know is he has a deep understanding of what makes people tick… which is probably why he’s such a brilliant marketer.

He prefers not to toot his own horn, but in the last year, his role in huge launches by Frank Kern, Yanik Silver, Jason Potash, among others, has pushed him out into the limelight.

Hey, you don’t help create over $3 million in sales with big splash launches and go unnoticed for long!

You might ask, “why do guys like that go to Jeff Walker for his insights on launching their products?”

Good question… and you’re about to find out… in real time.

They’re all incredibly successful marketers in their own right… and that is WHY they know to go to the guy who specializes in launching products when they want to hit a home run.

It’s time you learned how to do this because whether you want a million dollar day or not, the principles that I’ve learned from Jeff can make ANY promotion you do be crazy successful.

Whether you want to sell an ebook or JV with someone and mail to your list, the formula Jeff uses can make all the difference between a success and a flop.

Let’s put it this way, I get a LOT of emails and I’m on nearly EVERY newsletter it seems… but when I get an email from Jeff, I drop everything and read it. He’s one of few people who actually know how to write an email that not only informs, but sells, too.

So here’s the situation… Jeff is about to launch his OWN product on… you guessed it… his formula for hugely successful product launches.

Unlike John Reese’s Traffic Secrets, this launch is being limited to Jeff’s closest friends so you may not have heard about it yet because there haven’t been a million emails sent out.

I’ve been watching the early phase of the launch like a hawk and I’m telling you about it because it’s a fantastic case study to watch in real time.

And, I wish I could have given you more notice… but the pre-launch is kicking off tonight with an unbelieveable dream team of marketing minds including…

John Reese
Frank Kern
Jason Potash
Yanik Silver

…and the call is FREE! They’re going to talk about a little known secret behind almost ALL successful marketing… Social Proof.

There are at least two reasons for you to clear your calender tonight and listen to this call…

1) it’s a rare opportunity to listen in as Jeff and his guests explain the secret behind ’social proof’ and why it’s such a killer ‘psychological trigger’ that gets people to buy like crazy.

2) this pre-launch teleclass is part of Jeff’s product launch and you will learn a ton just by listening in and getting on his ‘pre-launch list’ and watching what he does.

I’ll let Jeff explain what they’re going to talk about and what he’s up to…

Go here and sign up for this FREE call and watch and learn. You don’t want to miss this because Jeff truly has the Golden Touch when it comes to launching products… and you’d have to be crazy to miss a FREE chance to watch him do it in real time.

I’ll be listening in, too, believe me.

Craig Perrine

Recently, my good friend Armand Morin took a stand against unethical marketers in the aftermath of Hurricane Katrina. You may know Armand as the mastermind behind all the ‘Generator’ brand software products for Internet Marketers… or for his famous Big Seminar that he’s turned into the most successful Internet Marketing seminar in the world.

All over the net in blogs and ezines the reaction seemed universally positive. He certainly hit a nerve in the Internet Marketing community.

Here’s the email he sent out…

I’m sharing this with you for a couple reasons.

First, I agree with Armand 110%. Anyone who confuses helping disaster victims with making a profit needs a wake up call (and none too gentle, either). As a list builder, I know the importance of building a list for following up with people who are interested in what you have to offer, but you have to draw a big fat red line where suffering is involved and never, ever cross it. The only thing worse in my mind than the suffering of your fellow humans is trying to profit from it!

Second, let’s take a step back and look at what happens when someone read’s Armand’s email. Those who disagree might unsubscribe from his list… no big deal. These are Armand’s values and anyone who doesn’t agree with him on a subject he’s so passionate about should not be on his list anyway. (So if you’re afraid of alienating people by taking a stand, don’t be.)

Those who DO agree are going to get a window into Armand’s deeper feelings about morality, business ethics, and helping those in need. These days it’s easy to know a thousand people by name and not know a single one of them personally or feel you are connected in any way. When you take a stand like Armand did, people feel like they know you better and that creates a tighter bond. (See, it’s the folks who are going to feel closer to you that you want to focus on… not the few who will leave.)

From a business perspective, we buy from people we know, like and trust. While I know Armand wasn’t sending this email out as a promotion for personal gain (obviously) I would expect that down the road, an unintended consequence of taking a strong moral stand like this on something his subscribers care about will help to deepen his relationship with them so they know they can trust him, perhaps even more than they did before.

Let’s use a different example that I’ll make up…

Say you are concerned about a new law that would require all websites to be registered with the Federal Government and all content approved prior to being able to publish to your site.

Imagine that you are afraid that having to get approval by a government agency for everything from your choice of domain name to what words you upload to your site because you fear it will massively interfere with your business and your First Amendment right to freedom of speech (remember, I’m making this example up, ok?).

If you then write a blog post that captures your passionate feelings about this proposed law and you rally support for opposition and word of your blog post is spread far and wide in your niche, driving tons of people to read and comment on your posting… you can imagine that you’d have a great opportunity for a lot of exposure to people who had never heard of you before.

And, if you have an opt in form visible on your blog, for example, they might chose to join your list if they like your post enough (though I would not put the article ‘behind’ an opt in form where they had to opt in to read it… keep it voluntary).

At a minimum, if you sent out an email to your list, your subscribers would know what you stand for and they would connect with you at a deeper level perhaps.

In other words, you stand out in their mind and you’ve made a human connection.

The result?

Next time you promoted something they were interested in, they might very well be more inclined to buy because they feel they know you and are less resistant because they trust you.

My point is, if you find an opportunity to take a stand about something, do it.

Write to your subscribers or write an article or a blog post and let them know how you feel. I’d make sure you had your facts straight and be careful about directly insulting anyone, even if you are ‘right’ because that kind of thing can backfire on you and harm your reputation or land you in court.

In fact, I want to make sure I’m clear on this… taking a stand isn’t the same thing as picking a fight with someone or getting into one of those forum cat fights. I’d suggest taking a stand about something were you can help people or make folks aware about something, as Armand did. You might praise someone or an organization doing some real good in the world. Or you might acknowledge some help you’ve received and credit someone or their business.

Make sure you clearly explain what you are saying and back up any statements with facts or examples people can see to help them decide whether they agree with you or not. It really helps if what you are taking a stand on relates to the topic your subscribers want to hear from you about… as Armand did by talking about ’scumbag marketers’ to a list of marketers (notice he didn’t name names).

And of course, it helps if you actually are ‘helpful’ as Armand was by including some links at the bottom of his email where you could go to make legitimate donations to victims of Hurricane Katrina. If he hadn’t have done that, he’d just have been bitching without offering an alternative.

The bottom line goal when you take a stand like this is to let people know about something in a way that makes your opinion clearly known with the intention of helping people or a cause in some way. As a side benefit, you’ll help yourself stand out as a three dimensional person which will help people become aware of you and your business in a ‘non-marketing’ way.

So give it a try. Sure, some people may be offended or even hate you. Some will learn to like or even admire you… but at least you won’t be ignored like everyone else who didn’t take a stand.

Craig Perrine

P.S. By the way… in my next post I’m going to tell you about my very favorite and most powerful opportunity to get your business to stand out and get a ton of free, targeted traffic eager to buy what you have to sell. This one thing has put six figures in my pocket (and it keeps on getting better) so watch for my next post because it could literally change the direction of your business forever.