The Maverick Marketer Blog

I sure hit a nerve with my last email about tomorrow’s telecourse I’m doing with David Garfinkel.

(You can sign up for the telecourse here)

Turns out lots of folks are struggling with coming up with a viable infoproduct.

I went to bed last night wondering what the best way to respond would be.

This morning I woke up at 5:47am when Hayden decided that it was time for the day to start.

He was hungry… and all he wanted was a banana and once he had eaten one, he promptly zonked back out with an angelic look on his little face.

Little devil.

I could not get back to sleep and anything before 8:30am is NOT part of my day unless I’m catching a plane.

So there I sat, in a semi-daze, looking a lot like a human version of ‘Bill the Cat’ (which you’ll immediately recognize if you are a fan of Bloom County, Outland or Opus comics).

Even though I LOOKED like my brain was a fried egg, I managed to generate one of those are flood of new ideas for products and promotions that infopreneurs dream of.

I hit the ‘zone’.

I could scarcely write fast enough… and some ideas are really only a couple scribbles that I hope I can decifer later.

Now, here’s what most people do with that kind of experience (I know I have).

1) Immediately start ’spending’ the zillions that the brilliant product idea is surely going to haul in…

2) Declare that “everyone is going to want this…”

3) Start working feverishly on an outline or the actual product itself.

Uh oh.

If you’ve taken these three steps, you’re halfway to hades with a backpack full of positive intentions and a snow ball’s chance of ever getting back out with your entrepreneur’s soul in one piece.

Why?

Because the next steps are…

4) Complete product (or try to) after a lot of effort or emotional investment.

5) Go try to find a way to sell this dandy new product… and this step can last indefinitely.

Yeah, that’s when you discover that it’s not easy to write the copy for this thingie or find affiliates or do pay per click or… any of the actual selling parts of the process.

And if you are a true diehard pain lover you’ll ‘keep at it’ until you make it with this wizbang product idea.

Ah, yes, this is the ‘dead wrong’ way to develop an infoproduct that I was telling you about last time.

(There are limited spaces… register here)

Here’s the problem… you’ll probably run out of money, time, or hope before this ever works out (unless you get lucky).

You’ll wander around in the wilderness of unfulfilled dreams, buying every new course, software, or seminar trying to find a way to resurrect this product that you’ve kept breathing only on ‘life support’… only to discover at some point when you realize it’s time to pull the plug and bury the darn thing.

The way to prevent this vicious cycle is to take a different step right in the beginning so you can quickly kill the dud ideas and focus on the likely winners.

How?

You may have heard that it’s smarter to ‘find out what people want’ and then come up with a product that gives it to them.

Fair enough. I teach that myself.

It’s true.

But… the reason David Garfinkel and I are doing a call tomorrow night is that you can save yourself a whole lot of time, money, and disappointment and put your business on the fast track to massive rewards if you follow a proven template whenever you have a new idea.

We’re going to take an idea (and it could be one that you submit) and run it through this template live on the call so you can see exactly how we do this.

Once you register for the call (and I’d hurry up on that because we are not allowing tons of people on) you will have an opportunity to submit any business idea YOU have for me and David to consider using on the call for a case study.

Whether we pick your idea or not, you will walk away with a simple formula (and possibly much, much more) you can use from now on.

Remember, the call is tomorrow, Wednesday December 7th at 9pm eastern and spaces are limited because we are only sharing this formula with a few people to generate case studies.

Register here…

http://www.world-copywriting-institute.com/realityteleseminar

See you on the call tomorrow night (hopefully Hayden will let us sleep a bit more tonight).

All the best…

Craig

 

This entry was posted on Tuesday, December 6th, 2005 at 5:23 pm and is filed under Maverick Marketer Insights. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.