I love to make fun of TV ads.
It makes me look smart to my family and friends (lol) to point out how there is no call to action and all that. As a convert to direct marketing from an early age… I’m sold on the bias that the big ad agencies are too creative to actually sell anything.
Well, I got a wake up call on Tuesday night. My wife was painting and she loves to watch a show or a movie at the same time. I didn’t want to sit up in my office so I brought my laptop down and was writing some stuff for my upcoming new product (tell you about that soon)… and I was about to make fun of the next commercial that came up…
Find out what happened instead (and why I took the time to research this for you).
http://www.maverickmarketer.com/dovegetsit
Craig
{ 3 comments… read them below or add one }
Hi Craig,
This is a treasure!
And I more than want to put “this” concept in my website.
Thank you so much.
Great presentation on the Dove campaigne. thank you ever so much.
Mr. Perrine, thank you for this “heads up” presentation. I am only just beginning my Internet marketing education. At times I am overwhelmed by all of the information, but I am taking it all in and am determining which ways I should go. Thank you again for sharing your thoughts.
DM