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Got Soap? This TV Ad Made Me Have To Eat My Words…

I love to make fun of TV ads.

It makes me look smart to my family and friends (lol) to point out how there is no call to action and all that. As a convert to direct marketing from an early age… I’m sold on the bias that the big ad agencies are too creative to actually sell anything.

Well, I got a wake up call on Tuesday night. My wife was painting and she loves to watch a show or a movie at the same time. I didn’t want to sit up in my office so I brought my laptop down and was writing some stuff for my upcoming new product (tell you about that soon)… and I was about to make fun of the next commercial that came up…

Find out what happened instead (and why I took the time to research this for you).

http://www.maverickmarketer.com/dovegetsit

Craig

This entry was posted on Friday, March 3rd, 2006 at 6:07 pm and is filed under Maverick Marketer Insights, Internet Marketing, relationship marketing, viral marketing, online marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Got Soap? This TV Ad Made Me Have To Eat My Words…”

  1. Maria Madeira Says:
    March 3rd, 2006 at 8:49 pm

    Hi Craig,

    This is a treasure!
    And I more than want to put “this” concept in my website.

    Thank you so much.

  2. Mary Martha Pazos Says:
    March 3rd, 2006 at 11:25 pm

    Great presentation on the Dove campaigne. thank you ever so much.

  3. Donna Mercer Says:
    March 4th, 2006 at 4:45 pm

    Mr. Perrine, thank you for this “heads up” presentation. I am only just beginning my Internet marketing education. At times I am overwhelmed by all of the information, but I am taking it all in and am determining which ways I should go. Thank you again for sharing your thoughts.

    DM

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