This ‘Breakthrough In a Box’ Took Over a Year To Arrive At Your Door…

Talk about intense… my life is running at 100 miles per hour with no brakes… I have not had a moment to update my blog.

I’ve had such a laser focus on the various projects I’m working on that it feels like the last week went by in a blink of an eye… and I love it.

I’m working on some very exciting projects of my own (that I promise I’ll tell you about soon) as well as my Butterfly Marketing case study…

But I’ve got to pop my head up and get your attention right now because two of my favorite people have finally released something that I’ve waited over a year to see come to life… and you’re among the first to hear about it because it’s not officially launched yet (can’t wait to find out what it is… click here).

Last time I wrote you I talked about what it takes to break through to success… particularly in marketing… and I got emails and comments on that like I never expected.

I love it when something I write hits a nerve… that’s how I know I’m ‘keeping it real’.

I’m fascinated with ‘breakthroughs’ because of my long journey to success… and because I work each week with coaching students who are looking for breakthroughs of their own.

The more I study this, the more I ‘get’ how success is all in your head.

How you think and how you feel creates the results you get. I’ve had times when the world seemed to pile on me with one load of obstacles after another.

I felt like yelling, "come on… can’t you see that I’m ALREADY down and out? I can’t take any more rotten luck!"

When my head is all turned around, inside out, and I feel depressed or jaded toward the things that stand in my way personally or in business… I can’t seem to get out of my own way.

Everything I do when I feel like that is backwards… wrong… upside down and crosswise from what I should have done.

At times in my life I’ve been like a drowning man and the more I thrashed about the deeper I sank.

The question is… how do you turn things around before you truly hit bottom?

I’m sure you’ve been there… when everywhere you look, another problem is raising it’s ugly head, like the mythical Hydra monster that simply regenerates two heads for each that you strike down…

The ‘enemy’ is not ‘out there.’

The lesson in that legend is you don’t need a better sword because ‘fighting’ won’t kill this beast… you’ve got to outsmart it by going WITHIN yourself (more on that in a minute).

And then…there are magic times (I’m hoping you’ve felt those, too) where everything lines up and you feel like you could do anything you dreamed up and it would work instantly.

Then… you can’t even imagine feeling down… you’re invincible!

Over a year ago, I had such a weekend with some incredible people… it was a workshop that cost an arm and a leg to attend ($5,000 just for the ticket to get in) and the theme for the weekend was ‘Breakthrough Copywriting’.

I was one of the speakers, among a handful of the very best copywriters and marketers alive today… but the ‘audience’ was filled with great copywriters and dead serious marketers, too.

It was more than a ‘workshop.’

It was an experience that I think surprised everyone involved.

Imagine being in a room with 40 marketers, all at different levels, each facing different challenges, yet all experiencing their own personal break through over the course of just a few days.

Do you think some of those other people’s breakthroughs rubbed off… compounding the learning experience?

You bet.

I’ve been priveleged to attend some amazing events, including some personal growth stuff that really pushed the envelope… but this one weekend was special in a way that I can’t put perfectly into words.

(I know… that’s funny… ME, at a loss for words. Go figure)

I’ll admit, when my mentor and dear friend David Garfinkel (the world’s GREATEST copywriting coach) told me he was putting on this workshop, at first I didn’t fully understand what he meant by ‘breakthrough copywriting’… but I’ve learned that when David has something to teach me… I just listen.

Literally, he’s guided me at critical points through some of the most daunting obstacles that I’ve faced in the three years I’ve known him… and I shudder to think of some of the wrong turns I would have taken had he not been in my corner.

I know I’m not the only one who feels that way… folks happily pay him $15,000 and up for mentoring and salesletters, when they can get a spot in his schedule.

David’s been a copywriter and writer since before I even got out of high school (I think the most interesting thing I wrote then was love notes to my girlfriend in study hall… my term papers were mostly drivel).

David has generated literally millions in sales for himself and his clients… and he has a gift like perhaps no other for teaching HOW to craft sales messages that really sell.

But… he also knows what it’s like to stare at a blank page and dread typing the first word… blocked from even tasting a lick of success from what could be a six figure (or better) project.

Hey, as copywriting great John Carlton says, nothing happens until the sales copy is written…

Wouldn’t you know it, though, ‘copywriting’ is not all that is involved in a successful campaign.

There’s more to it… and this is what nobody tells you about writing killer copy.

If your head is clogged with emotions and fears and limiting beliefs… your next promotion is doomed until you can break through that block.

Makes sense… the words come out of our heads and from our hearts… If you’re struggling with writing cash pulling copy it turns out the first place to look is inside yourself.

In case you’re wondering if it’s worth taking the time to think about this… it is.

Writing words that sell is literally the surest path to wealth that I know. You may speak your words into audio or write a script for a video that sells products like hot cakes, but words are at the heart of the campaign inevitably.

I read a promotion the other day that made me shake my head… it had all the ‘buzz words’ but it fell flat.

It had no heart… it was a hollow shell filled with parts that didn’t add up to the sum total of anything near what the product deserved.

I wasn’t surprised to hear that promotion didn’t sell squat.

In our ‘information marketing’ niche everything is about the writing… the product idea, the copy, the emails you use to promote your product… so if the well of your mind is poisoned with self sabotage, all the time and money you put into your business is down the drain.

If you’re serious about making money in marketing, you’ve got to face this fact.

The pen (or keyboard) is not only mightier than the sword, it’s the key to a city of gold that awaits on the other side of your next breakthrough.

Think this doesn’t apply to you? Think again.

At that weekend in Vegas I heard my brother in arms, Michel Fortin, the million dollar copywriter, talk about HIS blocks… this stuff hits everyone my friend.

If he can write copy that literally has launched million dollar product sales and still have to break through his barriers… you better believe that you and I face these moments of crisis and opportunity, too.

(Kinda gives you hope, though, doesn’t it? Even the masters walk in the same shoes.)

It’s human. We all share this struggle and breakthrough cycle on our journey through life.

That’s why I love the ‘infopreneur business’ because you get to face your own limits and breakthrough as you climb the ladder to success… with the help of those above you on the ladder.

Recently I spent about 50 minutes on the phone with Michel as he went through a salesletter for my new project (I felt pretty lucky… he’s not taking any new clients on).

His mind is so fine tuned at this point to the art and science of sales copy that in a tweak here, and tuck there, and a swift kick in the tail there… he brought the words to life on the spot.

We all saw Michel do the same thing that weekend at the Breakthrough Copywriting workshop during the hot seats… he’s got a gift… but do you know who’s Copywriting Templates he uses for his ’swipe file’?

David Garfinkel’s very own…

Now, if you are a long time reader you know I’ve practically forced David to offer his elusive Copywriting Templates course because he usually only makes them available at the seminars he speaks at.

But, with good reason… my subscribers have clammored to get their hands on the only resource I know that literally breaks down every element of writing killer copy and distills it into a no brainer template.

Template… as in blue print… system… plug yourself in and watch the predicable results flow out as if by magic.

Let me make this perfectly clear… templates are THE OPPOSITE to making yourself reinvent the wheel each time you write.

Why do that to yourself? That’s why great writers have such massive ’swipe files’ of killer copy.

But swipe files are not templates… and it takes work to reverse engineer a winner out of someone else’s copy.

But… David’s templates lay out the structure of every element of a winning salesletter for you on a silver platter.

Everyone wants his templates.

Hey, literally, I just got an email from a long time reader and customer who wants to get his hands on these templates and asked me for help… and he’s in line with a guy from the UK who already asked me a week or so ago.

My eternal struggle with David is that he almost never makes enough copies available when I get a rare chance a few times a year to promote it… and now the course is off the market for good I understand.

I love David’s work so much I’ve literally done more teleseminars with him than anyone else… and pretty much every one featured his templates… and every time they sold out.

So you can imagine how excited I was to learn that David and Michel have put that amazing weekend of breakthroughs and copywriting brilliance into a box that you can bring home for yourself.

I’ve waited over a full year for this… and I promised myself, David, and every once attending that I would shout from the rooftops the moment I could offer the full audio and video of this event because…

* David goes through, in detail his templates and his deepest copywriting secrets like never before…

* Michel Fortin laid out the secrets to his cash copy machine that’s been behind practically every major product launch you can think off…

…and that’s just the beginning.

Listen, this course doesn’t launch until April 1st… and there are some unique (and very clever) goodies available as part of an exclusive pre-launch happening right now that I’m part of because I was lucky enough to speak that weekend.

In fact, one of the bonuses is a never before released audio I did with David about my ‘Relationship Writing Secrets’…

So I suggest you go take a peak at http://www.maverickmarketer.com/breakthrough right now and see what you missed last February in Vegas.

I assure you, you’ve never seen anything like this before… it’s certainly not simply a ‘course of copywriting.’

Breakthrough Copywriting strikes at the heart of what’s holding you back from reaching the next level in your business… whether you are at square one or within arms reach of the stars. Everyone… from the speakers to the attendees walked away from that workshop with a head full of "aha’s" so I’m confident you will too.

Click HERE and SEE FOR YOURSELF how to break through your barriers and write copy that pulls in massive sales (even if you think you can’t write two words to save your life right now!)

It is my firm belief after all these years that the surest way to break through is to take a leap into the unknown, take a chance, and believe in your own ability to land on your feet.

Every time I take such a leap these days I turn to David and Michel for a helping hand… it’s time you got them in your corner (along with the other magical minds I have not even mentioned here who put their heart and soul into that Breakthrough Copywriting workshop).

Others gladly paid $5,000 to spend 72 hours in that room and they took away something that is worth many, many times that cost. I’m just glad I was there so I had to tell you about this opportunity.

Just because you weren’t there doesn’t mean you have to miss out.

Now… I’ve said my peace… I’m diving back into my projects.

Here’s to your next breakthrough… write me and tell me all about it. email me or better yet, share it with everyone by leaving a comment, ok?

Craig