The Maverick Marketer Blog

I can’t stand boring, faceless, mind numbing marketing.

Yuck.

TV ads go by in a blur of sameness and even those that are funny lack real ’salesmanship’ needed to actually sell anything.

Same online.

Most emails and websites are a waste of pixels on your screen and suck the very life out of you to pay much attention to them.

I’m not really trying to be critical… it’s more that I love marketing and know the power of great campaigns that grab you by the imagination and draw you in (and buy)… so I can’t help but want to show YOU how to make your marketing stand out.

One of my friends and mentors, Joe Vitale, is a master at outrageous marketing and HE credits PT Barnum as one of HIS inspirations.

In fact, PT Barnum is the father of outrageous marketing and is perhaps more famous for his fun, zany events. He captured the imagination of the world before he died in 1890, and inspired Joe Vitale to write the only real biography of his marketing brilliance.

That’s why, when Joe launched his revised, updated edition of ‘There’s A Customer Born Every Minute’ he decided to do a Barnum-esque event that turned into The World’s First Canine Concert at a beautiful park in Austin, Texas.

The concert started at 12 Noon and went for 1 hour… of course the band, Porter Davis, also played their music for the crowd… and everyone had a blast.

PT Barnum incarnate was there, along with a life sized version of Joe’s book, a real live Mermaid, magicians, and even a 7 ft tall cat protesting the event.

The media showed up and got Joe a good deal of publicity for book launch.

I absolutely endorse this book… it contains Joe’s unique insights and reveals for the first time Barnum’s 10 Rings of Power… along with the ONLY true study of Barnum’s outrageous stunts (and the thinking behind them).

Now… what’s especially cool is that you can hear all about the genius marketing and the ‘behind the scenes’ magic of Joe’s Canine Concert on a call tonight between Mark Joyner and Dr. Joe Vitale… (more on that in a minute)

P.T Barnum is most famous for his zany yet brilliant publicity stunts.

He knew how to have fun with marketing and tickle the imagination of the public to draw immense crowds to his events and also made himself a huge fortune in the process.

He is unfortunately also credited with coining the phrase, ‘there’s a sucker born every minute…’

I used to think that was true, too, until I read Joe Vitale’s brilliant book. Joe discovered that Barnum never actually made the ’sucker’ comment at all… and clearly proved that in his wonderful biograpy of Barnum.

A major New York publisher liked Joe’s ‘There’s a Customer Born Every Minute’ so much they just published a revised and expanded edition and it was launched yesterday (along with a ton of bonuses).

Listen, a lot of people ask me how I got where I am today and ask how I come up with my ideas… well, Joe Vitale is one of the mentors I credit with showing me how to have fun with marketing and be at least a little bit outrageous at the same time.

Here’s TWO steps to learning how to make YOUR marketing more fun and more outrageous and more profitable at the same time…

Step 1: get Joe’s newly revised and updated "There’s a Customer Born Every Minute" and all the bonuses at… http://www.barnumreturns.com.

Then…

Step 2: Sign up for the call TONIGHT with Mark Joyner and Joe Vitale where Joe will reveal the Barnum-esque strategy behind his book launch and Canine Concert at: http://www.maverickmarketer.com/barnum

The call is FREE… so enjoy these two brilliant marketers as they reveal how marketing can be fun, outrageous, and profitable all at the same time.

I can promise you this… there is never a dull moment with those two!

Craig