Comments on: Inner Game of Marketing, Part I http://www.maverickmarketer.com/blog/2006/09/12/inner-game-of-marketing-part-i/ Insights on Marketing, Success, And The Meaning of Life Fri, 12 Mar 2010 12:51:11 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Cheryl Blakeney http://www.maverickmarketer.com/blog/2006/09/12/inner-game-of-marketing-part-i/comment-page-1/#comment-1022 Cheryl Blakeney Mon, 18 Sep 2006 01:18:38 +0000 http://www.maverickmarketer.com/blog/2006/09/12/inner-game-of-marketing-part-i/#comment-1022 I found a funamental marketing flaw in OptiMINDzation's email campaign which provides 5 shots at a sale ... pardon me ... lessons in brain entrainment. The Buy Now link in the emailed lessons connected me to their home page where new leads are registered to receive the lessons. As I was already registered and receiving, I hesitated just long enough to reconsider the purchase. Had it linked directly to the point of purchase or at least some point beyond the info-grabbing gateway, they would have significantly improved their chances of a sale. I replied to the email and pointed this out. But it was most likely received by IT operators who rarely pass them along. A common oversight by marketers: monitor the reply address during campaigns. It's amazing what you'll learn. For instance, last week I replied to report that two audio tracks were playing on the first of a series of video pitches I received by email. When the third one arrived in the same condition, I opted out of future mailings. They lost a sale. If the IT guys get a message about technology glitches, it never passed along to the boss or the client! I actually know quite a bit about the science that enables OptiMINDzation. I was actually looking to learn more about the company on their web site before buying. Rather than re-register, I embarked on a little research and googled my way into into your blog. Happy accident. It's all been an interesting read. I'll stop by again! I found a funamental marketing flaw in OptiMINDzation’s email campaign which provides 5 shots at a sale … pardon me … lessons in brain entrainment. The Buy Now link in the emailed lessons connected me to their home page where new leads are registered to receive the lessons.

As I was already registered and receiving, I hesitated just long enough to reconsider the purchase. Had it linked directly to the point of purchase or at least some point beyond the info-grabbing gateway, they would have significantly improved their chances of a sale.

I replied to the email and pointed this out. But it was most likely received by IT operators who rarely pass them along. A common oversight by marketers: monitor the reply address during campaigns. It’s amazing what you’ll learn.

For instance, last week I replied to report that two audio tracks were playing on the first of a series of video pitches I received by email. When the third one arrived in the same condition, I opted out of future mailings. They lost a sale. If the IT guys get a message about technology glitches, it never passed along to the boss or the client!

I actually know quite a bit about the science that enables OptiMINDzation. I was actually looking to learn more about the company on their web site before buying. Rather than re-register, I embarked on a little research and googled my way into into your blog.

Happy accident. It’s all been an interesting read. I’ll stop by again!

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