The Maverick Marketer Blog

Hey… I’m pretty sure you’ve heard of The Rich Jerk.

If so… then you’ll want to check out this bold video that was posted today revealing his Google Adwords account… complete with actual keywords and campaigns, and quite an inside look at a real money pay per click campaign get’s tracked.

Here’s why this is interesting (especially if you use Pay Per Click or plan to)

Lots of affiliate marketers or even folks promoting their own products and services online and have no idea which keywords to focus their budget on… and this video nails the heart of the problem.

If you don’t know which keywords are profitable, I guarantee that you are wasting money at best, and risking your business at worst.

(By the way, it’s not a typical ‘Rich Jerk’ thing where it’s all about how much money he makes and you don’t… this is actually a guy named Ryan inside RJ’s organization going through the numbers… but if you are uncomfortable with R rated language, be warned you’ll probably bump into a few choice words if you go down this road… just so we’re clear).

I’ve linked to it at

http://www.maverickmarketer.com/richjerkexposed

I’m checking this out myself… and I’ll keep you posted.

Go watch the video and let me know what you think.

I’ll say this… the Ryan guy who came up with this video has definitely gone out on a limb by making these numbers public. Brilliant video…

It’s a bold move and a case study I suggest you follow closely.

But…

If you haven’t ever heard of The Rich Jerk… let me bring you up to speed.

He’s famous for three things…

1) His real identity is shielded by the name ‘Rich Jerk’, or RJ for short.

2) He’s made millions with his marketing tactics… and rubs that your face at every turn

3) He’s got to be the rudes, crudest, and most cocky marketer online.

Hmm… most folks get stuck on #3.

Me… I’m hard to offend and don’t scare easy.

I look beyond the F bomb’s and insults and bragging and see the stand out strategies he’s used to make a serious name for himself in a relatively short period of time, with the bank roll to match.

You couldn’t miss the guy during the ‘StomperNet’ launch last year as he ripped Brad Fallon and Andy Jenkins a new one in every email he sent out… some of it was breathtakingly.

Brazen, rude, tasteless.

But… often funny, too.

If you’ve ever wondered about the big launches and everyone piling on bonuses and whipping up the buzz… he calls the guru’s who in on the launch ‘affiliate whores’, for example.

Harsh? Sure, but he tapped into a sentiment that was out there in the frenzy of the launch.

Pretty clever… for a guy who was also promoting ‘StomperNet’

See what I’m saying?

He’s basically the Howard Stern of Internet Marketing.

In other words, he’s playing on the Dark Side… using the ‘anti-hero’ approach.

And I think anyone would be a fool not to pay close attention to what he’s doing.

I’m not saying to copy his style… or even approve of it.

But look behind the brazen exterior and look at the structure of the campaign.

Fascinating, if you got the stomach to watch

Speaking of which… here’s that video link again…

http://www.maverickmarketer.com/richjerkexposed

Talk soon,

Craig

P.S. It’s been a while since I posted regularly, and I got lots of stories and stuff to tell you about… plus a total redesign of this blog and other cool new developments to share. I’d suggest signing up for the RSS feed for this blog or opting in for my email list so you don’t miss a thing.