Archive for January, 2008

My Answer to a Internet Marketing “Newbie” Question…

on January 16th, 2008

New to Internet marketing?

Then I’m sure you can relate to this great question I got this morning.

I hear this all the time so I thought I would post it for everyone to benefit from the answer.

"Craig…
I am so much a newbie to internet marketing that I can not follow anything. Are you telling me this launch of Armand’s can turn me into an internet market..teer? at least, a functioning one? I really am only 10% computer literate. Please respond : so , that I might be comfortable investing in this launch.
thanks"

Thank you for the great question.

The concern that is unspoken in this question is ‘how to pick the right information’ from all the choices out there.

If you’ve been learning Internet marketing you’ve no doubt come across a ZILLION different ebooks, audios, courses, seminars, and membership sites that all promise to show you the path to riches. And hey, there is a new ‘gotta have it’ product launch every other week, so believe me, I know what the challenge is you are facing.

Who and what do you pay attention to??? I’m sure you don’t have an unlimited budget to invest in your Internet marketing education, so I’d like to help you select the right resources. You sure don’t have unlimited TIME, so you have to choose carefully.

Since I’ve been in direct marketing since the late eighties and online since 2002 I can give you a pretty good perspective.

The reason I told you about Armand’s ebook ‘An Obvious Truth’ in the first place was because I endorse him and his material.

If you’ve been on my list for a while or have gone through my free ecourse, you know I’m not a guy who pimps every launch and product out there.

Heck, I broke 6 months of silence on this blog to tell you about this because I feel strongly that it is the most comprehensive course out there on Internet marketing… (that’s not to say nothing else was any good during that time, but this I had to tell you about).

Listen, as I said the other day, I continually invest in education. And I encourage you to do so SELECTIVELY, too.

That means, don’t buy something just because it is launching with a lot of fan fare… but because it meets a need in your business or you are ready to update your knowledge.

Buying everything that comes at you is a HUGE mistake that people make… so the question remains. How do you decide?

Well, I see it as one of my ways I can be of service to you is to give you my perspective and filter out stuff I know is junk or hype and that’s why I only tell you about a select few things anyway.

Let me give you my perspective…

I own a pre-release version of Armand’s new course, Internet Marketing Explained and as a veteran marketer I can tell you it’s been an invaluable resource to me. The measurement I use with this is if I learn just ONE thing that makes me more money in my business, then the course was worth it.

And in Armand’s case… that’s a complete no brainer.

If I were starting out today and it was within my budget to get Armand’s new course, I would absolutely get it… and like I said, even if you are not just starting out, there is something for you in this course that will make you more money.

How do I know that?

Because Armand doesn’t hold anything back… he teaches what works… and he started from scratch and built a company that generated $15 MILLION last year online.

That’s why I choose to learn from Armand… he has proven himself and is a straight shooter.

It’s like this… if you met Armand at a seminar and found out he makes $15,000,000 a year online, you KNOW you’d be PRAYING he’d talk to you for as long as possible and give you some secret to his success.

Well, Armand did just that… he put 56 hours of content into well organized, detailed, step by step break down of exactly how he markets online TODAY (not stuff that used to work that doesn’t anymore) and is handing it to you on a silver platter.

You can go through it from start to finish… or use it as a instant answer resource to answer whatever question you have today and just go to the relevant section.

Either way… the way I look at it we’ve all got an advantage over Armand when he started because this kind of information wasn’t available back in 1996 when he began.

Fact is… this is all just my opinion based on my first hand experience with Armand as a friend and mentor over many years.

To me, it’s a no brainer. But it really doesn’t matter what I think… this is about YOU.

Will his course help YOU?

There is a real simple way for you to find out if this is for you or not at this time.

Click HERE and opt in if you haven’t already because Armand has put up 12 FREE videos you can watch.

(First, you’ll watch his Relaunch Video, which is cool… but after you opt in you’ll be redirected to the training videos.)

He is giving away SOLID content that you can use in your business today… and at the same time you get a sample of how Armand teaches.

If you get value out of that, imagine how good the whole course is!

If you don’t, then move on.

It’s that easy :)

Like I said the other day, Internet marketing can be easy… see if this is what you’re looking for to help you in your business.

Go check it out and let me know what you think.

Craig

Follow up: Watch this video by Armand Morin and see the power of online video today…

on January 13th, 2008

You’ve no doubt seen the growing trend of marketers using online video in the last year.

I’ve been using simple screen cam videos since 2004 quite effectively, both as a teaching tool and as a marketing tool.

I use TechSmith.com’s Camtasia to simply record what’s on my computer screen and narrate the video with a simple Plantronics USB headset.

It’s been pretty basic… but this year I’m getting serious about some more sophisticated techniques and actual video footage beyond simply capturing what’s on my screen.

Since the ebook Armand Morin put out (An Obvious Truth) was so popular I thought I’d do two things at once… give you another dose of Armand with a video he did recently… and also show you what’s possible with online video today.

I was simply stunned at the sophistication and quality of this video… and the power it holds as a marketing tool.

Just click on the play button and you’ll see what I mean. Follow through the whole process because it leads to some very, very cool video lessons, too.

- Craig


What is the “Obvious Truth” about Internet Marketing for 2008?

on January 10th, 2008

After a LOOOONG 6 month absence from this blog I’m back and I’ve got something for you that could really make your 2008 great.

I’ve been getting emails asking me where have I been?

Well, in 2007 I focused on projects outside the Internet Marketing world, including starting a publishing company that launched a best selling book and co-authoring a book with Dr. Joe Vitale called Inspired Marketing (coming out soon from John Wiley & Sons).

But after enough people came up to me at seminars asking where I’ve been, that they missed my emails and blog posts, I decided to get back to blogging here again. (Look for a redesign of the look and feel as well as a bunch of new stuff coming soon).

What got me to post today after 6 months of silence?

The new year… and specifically, a ‘profitable tough love’ report my good friend Armand Morin just released called, An Obvious Truth (you can download it here… no opt in or anything).

If you know who who Armand is… just download it now. Enough said.

If you don’t… let me explain why I think this report is such a big deal… and so relevant to you now.

See, most readers of this blog want to use the Internet to start or grow a business — and most are pretty confused about how to do that.

The feedback I get from readers is that they’re stuck going around in circles in their online business because it seems like there are a million and one things to learn and every day someone’s trying to sell you the next big thing…

(What cracks me up these days is everyone is trying to sell ‘Web 2.0′ stuff… and the majority of people I’ve talked with still haven’t figured out ‘Web 1.0′!)

Here’s the Truth that Armand lays out in his report… (and a lot of folks peddling hype and BS are looking pretty silly right now): Internet Marketing is actually easy.

The majority of products and courses on Internet marketing (IM) that I see launched are distractions… which is one reason why I hardly ever recommend you buy anything.

Don’t get me wrong… I buy software, ebooks, courses, go to seminars, and have my own mentors and coaches that I work with… but I am very selective of who I choose to learn from.

Armand is one of my long time mentors and he’s also become a great friend.

I know, in the Internet Marketing world everyone says, "My good friend so and so is launching bla, bla, bla today" and by ‘good friend’ they mean, ‘Joint Venture Partner’ ;)

But if you go back on this blog to like 2005 you’ll see I’ve posted about Armand many times… and that’s because he’s the real deal and a real friend.

Download ‘An Obvious Truth‘ right now and read it today.

Here’s 5 reasons you should stop what you are doing and get his report now:

1) Armand went from no Internet experience to pulling in $15 million this year and has 10 years of success online under his belt. That makes him a great guide to lead you from beginner to big time success, don’t you think? (I even feature him in our upcoming book, Inspired Marketing…)

2) An Obvious Truth strips away all the BS and shows you a simple, step by step path to follow for 2008. It’s about time someone did, too!!!

3) This report has more powerful content than most ebooks on Clickbank. Most ‘reports’ are weak, thinly disguised salesletters… but this is solid action steps you can follow today (otherwise I wouldn’t be telling you about it).

4) I pay thousands each year to attend Armand’s seminars and be a part of his Platinum AM2 program because I have profited handsomely from his teaching. Hey, I read the report and I got a ton out of it… so I’m confident you will too.

5) He can teach… his methods are easy to understand… and you’ll ‘get it’. What he teaches is NOT rocket science… in fact, he’s got a knack for keeping it simple that I admire.

And that’s my point.

The truth about Internet marketing is that it’s simple… it is all the hype and distractions from the Obvious Truth that keeps people going around in circles.

If you’re serious about making your online marketing efforts a profitable business instead of a hobby, I’ve posted a copy here for you to download… right click here! It’s free, you don’t even have to opt in.

Here’s to your success in 2008… stay tuned… it’s gonna be GREAT!

- Craig